MAYOR BLOOMBERG AND NYC & COMPANY LAUNCH “C’MON LEBRON” CAMPAIGN
To Help Lure Global Icon LeBron James to the Premier Global City, New Yorkers Are Encouraged to Submit Photos, Videos and Tweets to cmonlebron.com

Mayor Bloomberg’s C’mon LeBron Video Message Can be Viewed Now at cmonlebron.com, and a Video Feed Will Available Today at the Switch on CTY3 at 2:30 PM

Mayor Michael R. Bloomberg and NYC & Company CEO George Fertitta today launched a global promotional campaign to build upon New Yorkers’ enthusiasm to lure LeBron James to New York City and sign with either the New York Knicks or New Jersey (soon Brooklyn) Nets. The campaign will include both on-street and online promotions in which New Yorkers and celebrated public figures are encouraged to help convince LeBron James to sign with one of the two regional teams after the July 1, 2010 free agency period begins. New Yorkers can download C’mon LeBron fan kits from cmonlebron.com and can submit photos, videos and tweets to the dedicated website through Facebook and Twitter. The C’mon LeBron campaign was created at no taxpayer expense by NYC & Company, New York City’s official marketing, tourism and partnership organization, in conjunction with its agency of record Bartle Bogle Hegarty New York. Continue reading →